Brian Newman, founder of Sub-Genre, is known as a pioneer in the film and media industry, consulting on film and media content strategy, distribution and marketing for some of the top brands in the world. Sub-Genre guides companies through the process of leveraging entertainment to showcase their values, have greater impact, and to stand out from the crowd. Current and former clients include: The Climate Pledge, Hilton, Indeed, John Deere, Lowe’s, Oatly, Patreon, REI, SmugMug, Stripe, Sundance, WeTransfer, and Yeti Coolers. Brian has served as CEO of the Tribeca Film Institute, produces independent films, and writes a popular weekly newsletter on film.