Schomer is a media and technology market researcher and industry analyst. She is Media Analyst and Research Editor at Variety Intelligence Platform at Luminate, a B2B industry research subscription service focused on media and entertainment, where she covers the intersection of generative AI in Hollywood. Her research and reporting offers insight into the capabilities, limitations and practical use of the tech in film and TV production and its broader legal, ethical and labor challenges in the industry and the resources emerging to resolve those challenges. Previously, she covered topics and trends in media, digital advertising and technology as a research analyst at eMarketer, Business Insider Intelligence and on the thematic investing research team at Barclays. She graduated from Mount Holyoke College with a degree in English and film studies.