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DC/DOX Film Festival 2024

Reality Check Workshop: Policy in Focus

Saturday, June 15
10:30 AM - 12:00 PM

Eaton Crystal Room

1201 K Street NW, Washington, DC 20005

Reality Check Workshop: Policy in Focus

Michael Bracy, Founder, Policy in Focus

For many documentary filmmakers, the dream scenario is to impact public policy, promote their film through earned and social media, and build a significant audience across the country.

Washington, DC may be a complicated ecosystem, but it is also home to some of the world’s leading experts on virtually every issue. Policymakers, advocacy groups, coalitions, think tanks, diplomats, and academics are all based in the Nation’s Capital – and in most cases, they have unique professional networks, global connections, and a mission to engage the public on issues that matter. If engaged in the correct manner, these organizations and leaders can be the key to effective policy engagement, visibility, and audience development.

Building off his experience with films like Food and Country, Inventing Tomorrow, and Moonlight Sonata: Deafness in Three Movements, this interactive workshop will introduce the philosophy behind Policy in Focus’ approach and guide participants through collaborative exercises intended to mimic the broader process of effectively defining policy goals, developing partnerships with aligned organizations and implementing digital infrastructure strategies to exponentially scale a film’s universe of core champions and fans.

By the end of the workshop, participants will have insight into how to best align with Washington insiders, how policy goals can be supported through meaningful partnerships with advocacy groups, and how audiences can be maximized as a result of these relationships. Participants will share ideas, concerns, and best practices through small-group provocative and challenging small-group exercises that will provide ample food for thought for projects at all stages of development.

Founder, Policy in Focus

Through his public affairs firm, Bracy Tucker Brown, Michael has been deeply engaged in representing cities in Washington, DC, and has provided strategic counsel to a wide range of public agencies and cultural institutions, including the City of Albuquerque, NEA, American Ballet Theatre, NPR, Native Public Media, International Documentary Association, Colorado Creative Industries, and Fractured Atlas.